BOMBAY TABLET was a vision of our entrepreneurship – a desire to do something revolutionary in the Pharmaceutical Industry. They held a vision to enrich human lives and thereby planned and worked to fulfill this dream by providing stable, standard and economical life-saving drugs. This was the time when the multinational pharmaceutical companies dominated the scene with their immense financial resources and a strong marketing muscle. In order not to fritter away the scarce resources, as also to carve a niche for the Company in the domestic pharmaceutical market and as a matter of strategy, it was decided to operate only in selected geographical areas of the country with a higher per capita spending on medicine, where given the resources, the sales volume would be comparatively higher. Taking note of the fact that this strategy would generate only limited revenues; a simultaneous thrust was made towards getting a share of the vast institutional business through agents, which also generated quite a bit of high value business. These two selected strategies gave the Company a very strong foothold in the domestic market.